Facebook Role in Business Development – The New Face of Business Marketing

Business and community since ancient times, have correlated on a common platform, which has given way to collaborations, conglomerates and the corporate. From old-time barter to trade, the link to business was through communities. Tapping the same potential in the internet world are social networking sites such as Facebook.

What is Facebook’s role in business development?

The internet has helped business to assume global dimensions in the initial stages itself. What would have traditionally cost a colossus in terms of over-the-sea advertising, or trans-border marketing has now become much cheaper, with the evolution of the internet technology. It is not only the cost effectiveness but also time-zone-transcendental phenomenon of the “I” power, which helps you remain ‘connected’ always.

Now with such a scenario presented in the internet space, social networking sites such as Facebook helps you connect to serve your business interests. With a user-base of more than 61 million, there is a wider reach to business-profiles, entrepreneurs (budding and established), whom you can reach through the site.

In a way, social networking sites can give a jumpstart to your business if you have the directions and pointers right, and such as the ones like Facebook, can play a strategic role in business development in length, breadth and depth.

The first step is that of creating a profile for your business. Before you go about launching your business profile on Facebook, you need to frame your key marketing strategies, as to what are the objectives you desire to achieve for your business, and the scope of your business performance and your business viability in the online medium of marketing. Once you have these parameters defined, you have the foundation of a business profile, which you can build by employing some of the custom tools in Facebook. Some apps can also be downloaded as according to your business requirement. When you have the framework ready, you need to establish links/contacts for this framework, so that your business community expands or links to other businesses. There are sophisticated features and advanced search criteria in Facebook through which you can search for business contacts or get in touch with hi-profile business people. As the key to expanding your Facebook base it is imperative to create a profile which is attractive, authentic and achieving. As the first impression to a prospective business partner or a customer, your business profile is the first window of opportunity within the community of Facebook users and outside the boundary of the site as well. Your profile can be projected as a business badge in other networking sites, blogs etc.

From being the ‘face’ of your business profile, Facebook role in business development can be substantiated through various apps such as MyBox, Business cards which can be downloaded from the site. Apart from these, features and tools such as creating events, or writing notes or announcements about strategic business developments will help in maximizing your business potential; by being a medium of advertising and a platform for joint-ventures with other business of common interests.

Facebook has features to list out priorities for your business. You could categorize your friends’ list as top friends, blog friends, with socialistic apps, interactive friends graph, and apps for free conference calls. In view of establishing a communication interface and therefrom a platform for interaction, association and partnership, Facebook’s role in business development is significant. Additionally, there are also RSS feeds and email alerts utilities which you can customize for your business purpose.

Business is all about brand building. The techniques and ethics you would employ in real-time scenarios namely credibility, authenticity, commitment, a die-hard passion for growth, ambition is what you would need to project in sites such as Facebook, with the apps and utilities available. You need to translate projections into performance and make trust a very much existent element, in the extensive yet vulnerable web medium.

Software and Business Development In Chennai

In India, after Mumbai, Chennai is the second most popular city for foreign investment. Chennai is often called as the Detroit of India, hub of automobile industry, silicon alley of India, and so on, as it has witnessed tremendous growth in the field of software development, business outsourcing, automobiles and electronics manufacturing.

World’s leading software development centers are coming into Chennai providing huge employment opportunities for youngsters. Software development process and testing facilities are good at Chennai. The quality of education in Chennai is high.Not only Chennai, cities such as Coimbatore, Trichy are also getting foreign investments for software development. The growth of software in Tamilnadu is unbelievable in recent years.

Availability of human resource, scientific and technical manpower, liberal foreign investment policy of state government, pool of young software engineers and congenial work atmosphere has made Chennai, the cynosure of all eyes who outsource their projects to offshore countries.

Pentafour, Alcatel, EDS, IBM, Infosys, and Wipro are some of the software companies who have made huge turnover with their establishments in Chennai.

Many projects are outsourced to Chennai & Bangalore as these two cities are considered as favorable destinations for foreign stakeholders. BPO, call-centers, telecommunication and ITES industries. Bill Gates has praised south Indians for their performance and recognition in global product development.

Thus People of Chennai have done remarkable achievements in the development of the city, making it as one of the finest place in India for business development. If this current growth rate persist for years to come, Chennai will definitely become as the super city in India.

Opportunities Are Endless With Business Development Careers

Careers in the business development area require a good sense of business management. It also requires the ability to think outside of the box and create areas of opportunity for the business that you are managing. If you have the drive to make big changes that will result in much higher revenue then this field may be the right one for you.

The business development jobs require someone that can juggle. They need to be able to juggle a large variety of responsibilities and maintain above average results for a long period of time. Business development is just what it sounds, finding ways to advance the company into higher revenue. This can be done but it does take a strong attention to detail.

To advance a company to this level, the Manager will have to make sometimes aggressive moves in order to be successful. They must be able to manage and motivate the staff to get to the necessary levels of quality and output. This may require making drastic policy and procedure changes and getting the changes in place with no negative impact on quality or quantity of output.

Careers in this field require a person that has extremely strong personal skills and business foresight. Dealing with the employees is a primary function in this position. Jobs like this cannot be filled by someone who is not willing to interact and motivate the employees. Growing a company requires a complete by in by the employees as they will be the ones doing the work.

Tracking progress and steps in the wrong direction is another big part of jobs in this field. Because you are implementing new ideas there may be times that the approaches that you take are not successful. You must have the insight and communication levels with the employees so you can shift directions with the plan quickly if things begin to fail.

Careers in business development are only successful if the person in the position can make quick adjustments. Putting experimental changes in place may require that things are altered. You also must understand the field you are in so you can put realistic changes in place. If the change would devastate the results of the company due to market regulations then you should have enough knowledge to know that the change is not feasible.

Sometimes business development managers are hired by a company with the specific purpose of saving a company. The existing company may be reporting losses quarterly and must being to gain a profit or they will find themselves closing their doors and going under. When they hire someone with this goal in mind they will have high expectations for the position.

In order to meet these expectations, the person that they hire must be aggressive. They must be able to look at the financial information for the company or department and decide quickly which areas are not doing well and what changes need to be made. Sometimes restructuring the departments can lead to a gain in profits. Sometimes it takes more than this, like cutting staff and combining responsibilities.

Either way, to be successful in careers like this you must be comfortable with being the bad guy. People at the business that hires you may resent the fact that you are making changes. Change is a very hard thing to deal with for most people. If there are some very opinionated employees you may find that you have a fight on your hands.

Being familiar with fair disciplinary steps and the policies and procedures of the company that you are hired by is crucial. You do not want to break any policies or procedures in your quest to improve the company. You must work within the guidelines set by the company and find ways to manipulate the business into a very successful position.

If you are considering careers and jobs in business development and feel that you can make a difference in the performance of a company then give it a try. It can be a very challenging position to be in but someone with the right personality and drive to succeed can do a great job and be very successful. While this type of work is not for everyone, having the right abilities and qualities can lead to a very satisfying job and maybe even exciting careers. Many people that are employed in this field decide to do this until they hit retirement age. It feels good to look back at the accomplishments and the successes in a business that were driven by you.

The Solo Entrepreneur’s Success Secret: Planning Time for Business Development

One of the primary issues about which my clients complain is that they never stop running their businesses. They say their day is an endless cycle of completing tasks for clients, having conversations with prospective clients, and networking to find clients. They know that they need to find some time to plan what they’re doing and where they’re going in their businesses, and the only time they manage to carve out for themselves to do this is late at night with a glass of wine in hand, on Saturday morning in the midst of a child’s soccer game, or on a Sunday afternoon at the dining room table when the kids are working on school projects. How productive can anyone be in that kind of environment?

Normally, when you think of time management, you’re told to put your tasks in 3 categories (A, B, and C) based on priority, with the As being the highest priority, and then do all the tasks the A list. Poof — time management — done! If it were only that easy..LOL

The time management system that I’m currently using is a bigger-picture system, focusing on the overall plan of how you structure your time rather than on the actual tasks, although that does come into play. In this system, you have 3 kinds of days: Rest Days, Profit-Generating Days, and Business Development Days. You can set as many (or as few of these) as you like each week, as long as the total number adds up to 7 for a full week.

I’ve purchased a large laminated wall planner for the current year and a set of colored sticker dots to graphically represent on this calendar my Rest, Profit-Generating, and Business Development Days. I’ve found that having this hanging on the wall in front of me helps tremendously in my planning, and when presented with an opportunity, helps me determine how viable it is in relation to the time I have available.

On your Rest Days, you are free to do anything at all except work-related tasks. You can meditate, veg on the couch, spend time with friends and family, go for hike, or take a vacation. The goal on your Rest Days is to revitalize and rejuvenate your spirit and not think about business, work, or money. This is the first set of days I’d like you to plan for yourself. Yep, you heard me right. Repeat after me, “Pay yourself first.” What works with money also works with time! Currently, for me, that translates into 2 Free Days per week. I then have a number of longer vacation periods kicking in and 3 and 4-day weekends. Remember, all work and no play makes Jill a cranky girl….

Next fill in your Business Development Days, which is the time when you’re working ON your business, not IN your business. The Business Development Days are the most important days for a business owner because they’re serve as your business management days, or time when you focus on finances, marketing, sales, resources, and personnel.

Let me repeat — this is the most important day of your week. You can’t grow and market your business while you’re doing the actual work of the business, so devote at least one day per week to developing and overseeing your business. Even if you’re a solo entrepreneur, Business Development Days are vital to your success. Your business will not be able to grow and prosper without regularly scheduled business development time. My business development day is sacred, and I guard it like the Hope Diamond. Only in extreme emergencies do I let other things interrupt my Business Development Day.

The most compelling reason that Business Development Days are vital to your existence is because without that time, you don’t have any of the third kind of day, the Profit-Generating Days.

Whatever is left of the week are Profit-Generating Days, or the time when you’re actually working in your business, doing the work of the business. These are the days that you’re working with clients, answering their problems and concerns, or conducting other activities in which you’re directly generating revenue. In some businesses this time might be called “billable hours.”

So, my current schedule is as follows:

Saturday and Sunday: Rest Days

Monday and Tuesday: Profit-Generating Days

Wednesday: Business Development Day

Thursday and Friday: Profit-Generating Days

I started this type of long-range planning several years ago, and have found it to be incredibly empowering. I guess I’d fallen into the M-F, 9-5 rut again without realizing it, and spent all that time working with clients rather than spending any time on the business development side and taking a long, hard look at what I really wanted out of my business. What was helpful to me was realizing that I’m not going to always be 100% faithful to this system, as opportunities arise that I can’t control. However, I know if I commit to being 80-90% faithful to the system, I’ll do just fine.

Start planning time for your business development today. Buy your calendar, set aside some time to map out your year, and begin to experience the power of actually being in the driver’s seat of your business.

Copyright 2006 Donna Gunter