Coaches And Consultants – Are You Making Any Of These Twenty Business Development Blunders?

Professionals who market their services can attract more clients by avoiding the following deadly business development mistakes:

ERROR #1: Talking about specialized knowledge more than about solutions.

ALTERNATIVE: Speak your client’s language. Show him or her how you will get specific results that will help their organization, career, or personal aspirations. Demonstrate your ability to provide significant value, in specific, measurable ways.

ERROR #2: Focusing on you instead of on the prospect.

Prospects care first and foremost about solving their problems and taking advantage of their opportunities. Therefore, they only care about you if your experience and knowledge directly and uniquely relates to solving their problem.

ALTERNATIVE: Focus on the prospect’s problems and opportunities. Build credibility and demonstrate value by establishing yourself as the expert who understands the prospect’s situation and ways to get results. Make sure you use the word “You” at least twice as much as you use the words “I/We” when you speak to prospects.

ERROR #3: Letting your achievements or expertise speak for itself.

This is a huge mistake. You may be brilliant, but that doesn’t mean clients will come to you.

ALTERNATIVE: Invest in business development. Reach out to prospects in ways that builds your credibility. For instance, provide education and information that matters to them, and also shows the value you offer.

ERROR #4: Not choosing a specific niche or target market.

This will give you the false security of having unlimited prospects, but ultimately will get you fewer clients at higher cost than if you focus.

ALTERNATIVE: Focus on a specific target market.

ERROR #5: Not reaching your target market effectively.

ALTERNATIVE: Develop a series of messages and strategies that reaches and attracts prospects from your target market.

ERROR #6: Not dominating your target market.

If you don’t dominate, someone else will, and your revenue will suffer.

ALTERNATIVE: Position yourself as the leader by establishing your credibility and authority with prospects. If you can’t be the leader, find or define a new niche.

ERROR #7: Creating an incomplete or non-compelling marketing message.

With a poor message, your business development efforts will go nowhere.

ALTERNATIVE: Develop a complete, compelling marketing message that describes the problem you solve for your market, how you solve it, the specific results you have achieved, and why you are better than anybody else. Be especially sure to highlight your “edge” and why it matters to your prospects/clients.

ERROR #8: Trying to “close the sale” too soon.

Most prospects, especially in the market for professional services, need a series of positive interactions with a candidate before making a decision.

ALTERNATIVE: Provide a series of educational messages to establish credibility and attract qualified prospects to you. Get rid of the tacky “sales pitch,” and follow up with prospects in ways that demonstrate your value. This will establish you as the authority in your field, lead to more sole source deals, and earn loyal clients.

ERROR #9: Making poor use of publicity.

Getting mentioned in the news is an exercise in vanity if it doesn’t grow your company.

ALTERNATIVE: Use publicity to attract prospects to your business, capture their information, and build a relationship with them.

ERROR #10: Not asking for referrals.

Few professionals take full advantage of their opportunity to generate referrals.

ALTERNATIVE: Ask for referrals at key times in the client relationship. Develop proactive referral strategies within your sphere of influence.

ERROR #11: Relying too much on referrals.

Referrals are a fine source of additional business, but they put you in the position of being dependent on others.

ALTERNATIVE: Make sure your marketing strategy includes tactics to attract requests and inquiries directly from prospects, clients and your sphere of influence.

ERROR #12: Competing on price.

This error is a sure way to lack enough high-paying clients to meet your financial goals.

ALTERNATIVE: When prospects perceive you to be the authority in the field, you no longer need to compete on price.

ERROR #13: Forgetting to stay in touch with past clients.

Remember the old adage, “Out of site, out of mind.” You forfeit one of the best sources of profitable work if you forget to stay in touch with, and continue to support, past clients.

ALTERNATIVE: Develop a plan to strengthen your relationships with past clients, maintain their loyalty, and continue to show how you can provide them with ongoing value.

ERROR #14: Providing poor or mediocre service during engagements.

Word spreads fast when you do this, and can quickly destroy your reputation.

ALTERNATIVE: Develop a system to delight clients on every engagement.

ERROR #15: Cutting or delaying your investment in business development, especially in bad times.

This error will only hurt your bottom line more.

ALTERNATIVE: Commit to investing in business development. There are plenty of low-cost ways to attract clients in good times and bad.

ERROR #16: Not creating a simple, clear business development plan that lays out goals and a way to achieve them.

If you don’t set goals, how will you know if you are successful?

ALTERNATIVE: Create a plan every quarter that sets aggressive goals and lays out a path to accomplish them.

ERROR #17: Creating a business development plan that misses some crucial steps in the process of attracting and retaining clients.

Your plan must establish yourself as a credible authority, demonstrate your value to prospects, earn trust and commitment, and keep your clients’ loyalty.

ALTERNATIVE: Evaluate how well your business development plan achieves these outcomes, and revise it accordingly.

ERROR #18: Not taking action on your business development plan.

ALTERNATIVE: Make business development a top priority. Budget time as if you were your own client. One of your primary jobs is business development because if you don’t do that, you won’t be doing much consulting.

ERROR #19: Relegating marketing to an administrative role.

ALTERNATIVE: Marketing should be a core part of your strategy, and handled at the top levels of your organization.

ERROR #20: Not getting help.

Many professionals tend to want to do it all on their own. In business development, this can cause them to repeat common marketing mistakes and get poor results.

ALTERNATIVE: Hire competent professionals who can help you build your business. The investment will more than return itself in results.

I sincerely hope you don’t make these, or other costly mistakes. The market is extremely competitive, filled with professionals who are struggling to attract clients.

The Key to Building a Successful Home-Based Business – Develop an Entrepreneurial Mindset

A successful home-based business is something that many people dream about. With it, they can establish their own work schedule, be their own boss, and save thousands of dollars a year on commuting and other work expenses – not to mention avoiding all that traffic! But the problem these people commonly run into is that they lack the entrepreneurial mindset required to move forward with their business in spite of challenges. They give up when things go sour and they become upset when they fail to generate the kind of income they expected to right away. That’s a natural reaction, but the entrepreneurial mindset requires a reaction of a different sort – and it can significantly alter the outcome of your home-based business.

Entrepreneurs who are successful find that they don’t see problems as insurmountable difficulties. Instead, they see problems as opportunities to be fleshed out and challenges to meet and conquer. They like to think outside the box and to devise new and creative ways to overcome adversity. A successful home-based business is operated by someone who can implement these strategies – someone with an entrepreneurial mindset. When an entrepreneur encounters something that is not going his or her way, giving up is never an option. Changing course is possible, but only out of necessity after considering all the alternatives. According to the entrepreneurial mindset, no decisions are made out of fear, anxiety, or misplaced passion. An entrepreneurial mindset is a positive mindset; it emanates success thinking, and thus it attracts success in the greater world.

If you want to run a successful home-based business, developing an entrepreneurial mindset is crucial. Fortunately, you can train yourself to do this; i.e., it doesn’t have to be an innate characteristic of your personality. You simply need to commit to its development and promise yourself that you’ll never give up, as it won’t happen overnight. For any entrepreneur who is running a successful home-based business, you can be sure that it took time and patience to get there and that the journey was fraught with trial and error. The entrepreneurial mindset won’t make you immune to challenges, but it will show you how to turn these challenges into short-cuts to success.

Generally speaking, the entrepreneurial spirit comes in two different flavors-DIY and KISS. DIY of course stands for Do-It-Yourself, and refers to the entrepreneurial mindset that would rather build everything from scratch. If you do this successfully-think Bill Gates or Steven Jobs here-you can make a massive fortune. The sad reality is however that not everyone has the same drive to succeed as Gates or Jobs. (We all have the same potential for greatness-some of us just don’t use it as effectively as those guys did.)

The KISS approach (for Keep It Simple, Stupid) is generally much more appropriate for those of us who don’t want to reinvent the wheel while trying to launch a successful home-based business. With the KISS approach anyone with an entrepreneurial mindset can look for and find a veritable business in a box that provides a turnkey solution for a successful home-based business startup. Either approach can work-the key is to find the one that works for you.

Facebook Role in Business Development – The New Face of Business Marketing

Business and community since ancient times, have correlated on a common platform, which has given way to collaborations, conglomerates and the corporate. From old-time barter to trade, the link to business was through communities. Tapping the same potential in the internet world are social networking sites such as Facebook.

What is Facebook’s role in business development?

The internet has helped business to assume global dimensions in the initial stages itself. What would have traditionally cost a colossus in terms of over-the-sea advertising, or trans-border marketing has now become much cheaper, with the evolution of the internet technology. It is not only the cost effectiveness but also time-zone-transcendental phenomenon of the “I” power, which helps you remain ‘connected’ always.

Now with such a scenario presented in the internet space, social networking sites such as Facebook helps you connect to serve your business interests. With a user-base of more than 61 million, there is a wider reach to business-profiles, entrepreneurs (budding and established), whom you can reach through the site.

In a way, social networking sites can give a jumpstart to your business if you have the directions and pointers right, and such as the ones like Facebook, can play a strategic role in business development in length, breadth and depth.

The first step is that of creating a profile for your business. Before you go about launching your business profile on Facebook, you need to frame your key marketing strategies, as to what are the objectives you desire to achieve for your business, and the scope of your business performance and your business viability in the online medium of marketing. Once you have these parameters defined, you have the foundation of a business profile, which you can build by employing some of the custom tools in Facebook. Some apps can also be downloaded as according to your business requirement. When you have the framework ready, you need to establish links/contacts for this framework, so that your business community expands or links to other businesses. There are sophisticated features and advanced search criteria in Facebook through which you can search for business contacts or get in touch with hi-profile business people. As the key to expanding your Facebook base it is imperative to create a profile which is attractive, authentic and achieving. As the first impression to a prospective business partner or a customer, your business profile is the first window of opportunity within the community of Facebook users and outside the boundary of the site as well. Your profile can be projected as a business badge in other networking sites, blogs etc.

From being the ‘face’ of your business profile, Facebook role in business development can be substantiated through various apps such as MyBox, Business cards which can be downloaded from the site. Apart from these, features and tools such as creating events, or writing notes or announcements about strategic business developments will help in maximizing your business potential; by being a medium of advertising and a platform for joint-ventures with other business of common interests.

Facebook has features to list out priorities for your business. You could categorize your friends’ list as top friends, blog friends, with socialistic apps, interactive friends graph, and apps for free conference calls. In view of establishing a communication interface and therefrom a platform for interaction, association and partnership, Facebook’s role in business development is significant. Additionally, there are also RSS feeds and email alerts utilities which you can customize for your business purpose.

Business is all about brand building. The techniques and ethics you would employ in real-time scenarios namely credibility, authenticity, commitment, a die-hard passion for growth, ambition is what you would need to project in sites such as Facebook, with the apps and utilities available. You need to translate projections into performance and make trust a very much existent element, in the extensive yet vulnerable web medium.

Software and Business Development In Chennai

In India, after Mumbai, Chennai is the second most popular city for foreign investment. Chennai is often called as the Detroit of India, hub of automobile industry, silicon alley of India, and so on, as it has witnessed tremendous growth in the field of software development, business outsourcing, automobiles and electronics manufacturing.

World’s leading software development centers are coming into Chennai providing huge employment opportunities for youngsters. Software development process and testing facilities are good at Chennai. The quality of education in Chennai is high.Not only Chennai, cities such as Coimbatore, Trichy are also getting foreign investments for software development. The growth of software in Tamilnadu is unbelievable in recent years.

Availability of human resource, scientific and technical manpower, liberal foreign investment policy of state government, pool of young software engineers and congenial work atmosphere has made Chennai, the cynosure of all eyes who outsource their projects to offshore countries.

Pentafour, Alcatel, EDS, IBM, Infosys, and Wipro are some of the software companies who have made huge turnover with their establishments in Chennai.

Many projects are outsourced to Chennai & Bangalore as these two cities are considered as favorable destinations for foreign stakeholders. BPO, call-centers, telecommunication and ITES industries. Bill Gates has praised south Indians for their performance and recognition in global product development.

Thus People of Chennai have done remarkable achievements in the development of the city, making it as one of the finest place in India for business development. If this current growth rate persist for years to come, Chennai will definitely become as the super city in India.